Who we are
We started our journey in 1999 with a clear focus: User Experience (UX), Strategic Design and Digital Transformation. What for? To build bridges between the digital and physical world, to ensure more fluid and meaningful interactions for everyone. Over the decades, we faced a variety of challenges and consolidated our position as leaders in innovative solutions. In short: We deliver results.
Who stands with us
Clécio Bachini
- CEO & Founder
Specialist in HCI, UX, technology for education, digital accessibility, semantics and information architecture.
Computer scientist with over 28 years’ experience in planning and developing digital products.
Meryenn Francisco
- Chief Operating Officer
Specialist in usability, strategic design planning and project management.
Over 15 years’ experience in information architecture, UX, UI and digital product development.
Beatriz Fersi
- Head of UX
Specialist in UX/UI Design, Web, Branding, SEO and Digital Accessibility.
5 years’ experience in User Interface design and Information Architecture.
Euripedes Magalhães
- Associated Consultant
Accomplished in establishing and overseeing design teams and spearheading digital workplace transformations. Bringing over 27 years of expertise in design, advertising, business, and education.
Rafael Burity
- Associated Consultant
Creation and management of design and research teams, digital transformation and business-oriented user-centered strategy. 20 years’ experience in the digital advertising, design and product market, focused on B2B, B2B2C and B2G.
Thomaz Gonçalves
- Associated Consultant
Extensive 17-year background in crafting and steering Design, UX, Research, Innovation, and Digital Product teams. Proven track record in optimizing operating models and product portfolios within the business value chain during transformative phases.
Daniela Gebenlian
- Associated Consultant
Strategic Culture Design: Development of socio-emotional, behavioral and leadership skills and abilities.
Facilitation of innovation and problem-solving for corporate issues, customer journeys, business models, products and services.
André Rosa
- Associated Consultant
Data-driven communication strategies, UX writing, information architecture, and content design. A journalist for over 20 years with master’s and doctoral degrees in Communication, also the author of “Jornalismo Estruturado por Metadados” (Structured Journalism by Metadata).
Our principles
Alterity
Grasping the nuances of human diversity is crucial in crafting solutions that are welcoming and usable for the widest possible audience.
Inclusion
We strive to transform spaces and frameworks to bring people closer together. Our approach encompasses everything from assembling the right team to selecting methodologies that deliver the desired outcomes.
Autonomy
You deserve the autonomy to manage your products and services independently. We’re committed to transparency, offering guidance and sharing knowledge every step of the way.
Accessibility
Accessibility isn’t just an added benefit—it’s our baseline. Crafting accessible solutions, products, and services is a core tenet of how we approach project development.
